{"id":3762,"date":"2014-07-28T17:41:23","date_gmt":"2014-07-28T16:41:23","guid":{"rendered":"https:\/\/delvy.es\/?p=3762"},"modified":"2017-12-04T13:02:10","modified_gmt":"2017-12-04T12:02:10","slug":"registrar-una-marca","status":"publish","type":"post","link":"https:\/\/delvy.es\/ca\/registrar-una-marca\/","title":{"rendered":"Per qu\u00e8 registrar una marca?"},"content":{"rendered":"

Quan s’empr\u00e8n un projecte, ja sigui gran o petit, sempre s’intenta individualitzar i sorgeix la necessitat de crear una imatge que el diferenci\u00ef dels altres actors comercials.<\/p>\n

Una de les primeres coses que l’emprenedor fa \u00e9s donar-li una identitat a la seva idea o projecte, \u00e9s a dir, un nom. M\u00e9s endavant, crea o encarrega a un professional el disseny d’un logotip amb una determinada tipografia i colors, que es converteix en el seu signe distintiu a trav\u00e9s del qual pret\u00e9n que els seus clients ho identifiquin. I aix\u00ed \u00e9s com neix la seva marca<\/strong>.<\/p>\n

Ja hem parlat a la nostra Guia b\u00e0sica sobre Marques<\/a>, sobre qu\u00e8 \u00e9s una Marca, quins tipus de marca existeixen i altres punts b\u00e0sics sobre aquest tema.<\/p>\n

En aquesta ocasi\u00f3 ens centrarem en aclarir una confusi\u00f3 amb qu\u00e8 ens hem trobat en diverses ocasions, que compr\u00e8n un de tants dubtes que li \u00a0sorgeixen a l’emprenedor en els moments inicials del seu projecte, i explicarem la import\u00e0ncia de registrar una Marca.<\/p>\n

Molta gent creu que registrant el seu domini a Internet o constituint la seva societat sota determinada denominaci\u00f3 social al Registre Mercantil, el seu “nom” quedar\u00e0 autom\u00e0ticament protegit com a Marca<\/strong>. Aix\u00f2 \u00e9s fals i es tracta d’un error bastant com\u00fa\u00a0que\u00a0aclarirem a continuaci\u00f3.<\/p>\n

En qu\u00e8 es diferencia la Marca del Nom Comercial i de la denominaci\u00f3 social?<\/p>\n

-La Marca distingeix els productes o serveis d’un empresari.<\/p>\n

Per la seva banda;<\/p>\n

-El nom comercial \u00e9s el signe o denominaci\u00f3 que identifica una empresa en el tr\u00e0fic mercantil i que serveix per distingir-la de les altres empreses que desenvolupen activitats id\u00e8ntiques o similars. I finalment;<\/p>\n

-La Denominaci\u00f3 Social \u00e9s el nom que identifica una persona jur\u00eddica com a subjecte de relacions jur\u00eddiques i, per tant, susceptible de drets i obligacions<\/strong>.<\/p>\n

El nom comercial no cal que coincideixi amb la denominaci\u00f3 social i pot triar-se, per tant, un nom comercial diferent de la denominaci\u00f3 social. Un exemple reconegut en el nostre entorn \u00e9s un fabricant de roba. La denominaci\u00f3 social \u00e9s INDITEX, SA, que t\u00e9 com a nom comercial per a certs magatzems de roba ZARA, i aix\u00ed mateix \u00e9s titular de moltes altres marques.<\/p>\n

En el cas de les persones naturals tampoc cal que el nom comercial coincideixi amb el seu nom civil (nom i cognoms), ja que pot triar com a nom comercial una denominaci\u00f3 de fantasia. Per exemple, un programador que treballi com a freelance, pot presentar-se i promocionar els seus serveis comercialment a la seva p\u00e0gina web anomenada Estudi Web2012.<\/p>\n

En qu\u00e8 es diferencia la Marca del Nom de Domini?\u00a0<\/strong><\/p>\n

El conflicte entre les marques i els noms de domini planteja un problema seri\u00f3s. Els noms de domini s\u00f3n adreces d’Internet que habitualment s’utilitzen per trobar llocs web. Amb el pas del temps, els noms de domini han arribat a convertir-se en identificadors comercials, de manera que sovint entren en conflicte amb les marques.<\/p>\n

El registre d’una marca atorga a l’empresa el dret exclusiu a impedir que tercers comercialitzin productes o serveis id\u00e8ntics o similars amb la mateixa marca o utilitzant una marca tan similar que pugui crear confusi\u00f3. En canvi, no n’hi ha prou amb registrar un domini perqu\u00e8 es reconeguin aquests drets, ja que \u00fanicament neix en realitzar el Registre de Marca davant l’Oficina Espanyola de Patents i Marques (OEPM).\u00a0<\/strong><\/p>\n

\u00c9s fonamental que a l’hora de triar un nom de domini, assegurar que no sigui una Marca d’una altra empresa i encara menys una Marca not\u00f2riament coneguda, ja que moltes legislacions o tribunals nacionals consideren com a infracci\u00f3 el registre de la Marca d’una altra empresa o persona com a nom de domini, activitat que popularment es coneix per ocupaci\u00f3 il\u00b7legal del ciberespai o “ciberocupaci\u00f3”<\/strong>. Si aix\u00f2 succeeix, la seva empresa podria veure obligada no nom\u00e9s a transferir o invalidar el nom de domini sin\u00f3 a pagar una indemnitzaci\u00f3 per danys i perjudicis o una multa elevada.<\/p>\n

D’altra banda, si la marca de la seva empresa est\u00e0 sent usada com a nom de domini o \u00e9s objecte de “ciberocupaci\u00f3” per un altre individu o empresa, podr\u00e0 emprendre accions per posar fi a aquest \u00fas il\u00b7leg\u00edtim o impedir que es vulnerin els drets de la seva empresa. En aquest cas pot rec\u00f3rrer als tribunals o b\u00e9 davant del sistema d’arbitratge establert per l’Organitzaci\u00f3 Mundial de la Propietat Intel\u00b7lectual (OMPI).<\/p>\n

Conclusi\u00f3<\/strong><\/p>\n

L’emprenedor es veur\u00e0 constantment en la necessitat d’aconseguir que la seva Marca prengui notorietat en el mercat, per a aix\u00f2 invertir\u00e0 moltes hores de treball en m\u00e0rqueting i publicitat. Per tant, \u00e9s summament important protegir aquesta inversi\u00f3 respecte a la Marca des dels inicis del projecte<\/strong>.<\/p>\n

La nostra recomanaci\u00f3 per a tot emprenedor \u00e9s que protegeixi els seus drets de propietat intel\u00b7lectual, mitjan\u00e7ant el Registre de la seva marca davant de la OEPM.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Quan s’empr\u00e8n un projecte, ja sigui gran o petit, sempre s’intenta individualitzar i sorgeix la necessitat de crear una imatge que el diferenci\u00ef dels altres actors comercials. Una de les primeres coses que l’emprenedor fa \u00e9s donar-li una identitat a la seva idea o projecte, \u00e9s a dir, un nom. M\u00e9s endavant, crea o encarrega […]<\/p>\n","protected":false},"author":10533,"featured_media":3781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[249],"tags":[],"class_list":["post-3762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"\nPer qu\u00e8 registrar una marca? | Delvy.es<\/title>\n<meta name=\"description\" content=\"Una de les primeres coses que l'emprenedor fa \u00e9s donar-li una identitat a la seva idea o projecte, \u00e9s a dir, un nom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delvy.es\/ca\/registrar-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per qu\u00e8 registrar una marca?\" \/>\n<meta property=\"og:description\" content=\"Una de les primeres coses que l'emprenedor fa \u00e9s donar-li una identitat a la seva idea o projecte, \u00e9s a dir, un nom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/delvy.es\/ca\/registrar-una-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Delvy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/delvyasesores\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-28T16:41:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-04T12:02:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/delvy.es\/wp-content\/uploads\/2014\/07\/4461535963_3cae329537_b-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josep Navajo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Delvy_Asesores\" \/>\n<meta name=\"twitter:site\" content=\"@Delvy_Asesores\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josep Navajo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/\"},\"author\":{\"name\":\"Josep Navajo\",\"@id\":\"https:\\\/\\\/delvy.es\\\/#\\\/schema\\\/person\\\/e3cfaa922d793dc9ea5081d05b4de015\"},\"headline\":\"Per qu\u00e8 registrar una marca?\",\"datePublished\":\"2014-07-28T16:41:23+00:00\",\"dateModified\":\"2017-12-04T12:02:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/\"},\"wordCount\":845,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/delvy.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/delvy.es\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/4461535963_3cae329537_b-1.jpg\",\"articleSection\":[\"Blog Cat\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/\",\"url\":\"https:\\\/\\\/delvy.es\\\/ca\\\/registrar-una-marca\\\/\",\"name\":\"Per qu\u00e8 registrar una marca? 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